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Social Media Marketing

Grow a real audience on the platforms that matter and turn followers into customers. Content strategy, short-form video, community management and paid promotion, all applied to a live account you manage during the course.

6 weeks Beginner to Intermediate Max 22 students 4.8 rating

Posting more is not a strategy. This course gives you a content system: what to post, why, how often, and how to tell whether it worked. You will manage a real account through the whole batch and finish with a portfolio of work plus a repeatable monthly content plan.

What you will learn

By the end of this course you can:

Build a 30-day content calendar you can actually keep up with
Create scroll-stopping reels and carousels with free tools
Grow an account organically without buying followers
Run promotion campaigns that bring leads, not just likes
Handle comments, DMs and community like a professional manager
Report on reach, engagement and conversions for a client

Curriculum

6 weeks, module by module

Click any module to see exactly what is covered. Nothing is hidden until you pay.

Deciding what the account is for before posting anything.

  • Choosing the right platforms for a business
  • Brand voice and visual identity
  • Competitor and audience research
  • Profile optimisation that converts visitors

A system instead of last-minute posting.

  • Content pillars and the 30-day calendar
  • Designing posts and carousels in Canva
  • Writing captions that get saved and shared
  • Hashtag and keyword strategy in 2026

The format that drives reach right now.

  • Reels and TikTok formats that work
  • Filming with just a phone
  • Editing in CapCut: cuts, captions, audio
  • Hooks and retention in the first three seconds

Turning reach into a relationship.

  • Organic growth tactics that are not spam
  • Stories, polls and engagement features
  • Managing comments and DMs
  • Working with micro-influencers and collaborations

Adding budget to what already works.

  • Boosting vs. proper Ads Manager campaigns
  • Audience targeting on Meta
  • Ad creative for social feeds
  • Reading ad results without guessing

Proving results and getting hired.

  • Meta Business Suite and native insights
  • The metrics clients actually care about
  • Building a monthly social report
  • Packaging and pricing your SMM services
  • Final project: full strategy for a real brand

Tools & platforms

What you will work with

Meta Business Suite Instagram Facebook TikTok LinkedIn Canva CapCut Buffer

Requirements

What you need to join

A smartphone and a laptop
An Instagram or Facebook account to practise on
No design experience needed

After the course

Where this skill can take you

These are the roles and income routes students from this course actually go into.

Social Media Manager Content Creator Community Manager Freelance SMM Specialist Brand Assistant

Your trainers

Who is teaching this course

Miss Muzna

Social Media & Ecommerce Trainer · 5+ years experience

Runs social accounts and Shopify stores for real brands. Focuses on content that converts and on store setups students can actually operate afterwards.

Social Media Marketing Shopify Content Strategy

Miss Mafia

Social Media Marketing Trainer · 4+ years experience

Specialises in paid social and community management, covering Meta Ads, audience building and the day-to-day work of running a brand page.

Social Media Marketing Meta Ads Community Management

Student feedback

From people who finished this course

★★★★★
“I started a brand new account in week one and grew it through the course. That account is now the case study I show every client I pitch.”

Sana Yousaf

Social Media Manager · Peshawar

FAQ

Questions about this course

No. Many students start a fresh account in week one and grow it through the course — that growth becomes the case study you show clients.

A smartphone is enough. The video module is taught entirely with phone footage and free editing apps.

Yes. This one goes deep on social platforms, content and community. Digital Marketing is broader and covers Google Ads, email, funnels and analytics as well.

The last week is built around it: service packages, pricing, proposals and the report format that keeps clients renewing.

Before you decide

Read this first, if you are still weighing it up

Honest guides written by the people who teach this course — what the work is really like, what it pays, and how long it takes before the first money arrives.

Next batch is filling

Ready to join Social Media Marketing?

Reserve your seat now — we will call you back with the batch timing and fee details. No payment required to hold a place.

PKR 12,000
6 weeks · Live on Zoom
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