SEO in 2026: Hire an Expert or Learn It Yourself? Here's How to Decide
A practical 2026 guide comparing hiring an SEO expert vs. learning SEO yourself covering costs, timelines, and how to choose the r...
Read more100% Live on Zoom
Search Engine Optimization (SEO)
Learn how search engines actually decide what ranks, then apply it to a real website from week one. You will finish with a full SEO audit, a keyword strategy and a live site you have optimised yourself.
8 weeks
Beginner to Advanced
Max 20 students
4.9 rating
SEO is the highest-leverage skill in digital marketing because the traffic keeps coming long after the work is done. This course takes you from search fundamentals to a complete, repeatable optimisation process you can run for your own business or sell as a service. Every session is live on Zoom, so you can share your screen, get your site reviewed and fix issues while the trainer watches.
What you will learn
By the end of this course you can:
Run a complete technical SEO audit and fix what actually moves rankings
Build a keyword strategy around search intent, not just search volume
Write and optimise pages that rank without sounding written for robots
Earn quality backlinks with outreach that gets replies
Set up Google Search Console and GA4 and read them with confidence
Deliver a monthly SEO report a client is happy to pay for
Curriculum
8 weeks, module by module
Click any module to see exactly what is covered. Nothing is hidden until you pay.
The mental model everything else in the course sits on.
- Crawling, indexing and ranking explained
- What Google actually rewards in 2026
- Search intent: the four types
- Setting up your practice website
Finding keywords with real commercial value instead of vanity terms.
- Seed keywords and topic clusters
- Search volume vs. difficulty vs. intent
- Competitor keyword gap analysis
- Building a keyword map for a whole site
Turning a keyword map into pages that rank.
- Title tags, meta descriptions and headings
- Content structure and internal linking
- Image SEO and alt text
- URL structure and cannibalisation fixes
The layer most competitors get wrong.
- Site speed and Core Web Vitals
- Mobile usability and responsive issues
- XML sitemaps and robots.txt
- Canonical tags, redirects and crawl budget
- Schema markup and rich results
Planning content that compounds month after month.
- Pillar pages and supporting articles
- Writing briefs that rank
- Refreshing old content for quick wins
- E-E-A-T and trust signals
Earning authority without risking a penalty.
- What makes a backlink valuable
- Guest posting and digital PR outreach
- Broken link building
- Toxic links and disavow
- Outreach email templates that get replies
Winning the map pack for local businesses.
- Google Business Profile optimisation
- NAP consistency and citations
- Local keywords and service-area pages
- Reviews and reputation management
Proving your value and turning the skill into income.
- GA4 and Search Console reporting
- Building a client-ready monthly report
- Pricing SEO projects and retainers
- Final project: full audit and strategy for a real site
Tools & platforms
What you will work with
Google Search Console
Google Analytics 4
Ahrefs
SEMrush
Screaming Frog
Google Keyword Planner
Google Business Profile
Requirements
What you need to join
A laptop or desktop with a stable internet connection
Basic computer and browser skills
No coding background required
After the course
Where this skill can take you
These are the roles and income routes students from this course actually go into.
SEO Executive
SEO Specialist
Content Strategist
Freelance SEO Consultant
In-house Growth Marketer
Your trainer
Who is teaching this course
Miss Toobah
SEO & Digital Marketing Trainer · 6+ years experience
Teaches search and digital marketing from live client work — keyword strategy, on-page and technical fixes, and the reporting that proves a campaign is working.
SEO
Digital Marketing
Web Development
Google Analytics
Student feedback
From people who finished this course
★★★★★
“The live format is what made the difference. I could share my screen, show exactly where I was stuck, and get it fixed in the same session instead of guessing for a week.”
Fatima Rehman
SEO Executive · Lahore
★★★★★
“The reporting week is underrated. Being able to hand a client a clear monthly report is the reason my first client renewed for six months.”
Nimra Aslam
Freelance SEO Consultant · GujranwalaFAQ
Questions about this course
No. Everything technical is taught from scratch, and the only tools you need are a browser and the free Google tools we set up together in week one.
We demonstrate Ahrefs and SEMrush live in class and show you exactly how to get the same insights from free tools, so you are never blocked by a subscription while you are learning.
Every session is recorded and shared with your batch, and you can bring your questions to the next live class or the student support group.
Yes. You pick a site in week one — your own, a family business, or one we assign — and every module is applied to it. Your final project is a complete audit and strategy for that site.
You finish with a portfolio-ready audit, a report template and profile guidance for Upwork and Fiverr. Career support continues in the student group after the batch ends.
Before you decide
Read this first, if you are still weighing it up
Honest guides written by the people who teach this course — what the work is really like, what it pays, and how long it takes before the first money arrives.
Keep exploring
Other courses you might like
SMM
Live
Social Media Marketing
Build a brand and reach more people, organically and with ads.
View course details DM LiveDigital Marketing
Strategy, traffic and results across every major channel.
View course details LRV LiveLaravel Development
Build real web applications with PHP's most in-demand framework.
View course detailsNext batch is filling
Ready to join Search Engine Optimization (SEO)?
Reserve your seat now — we will call you back with the batch timing and fee details. No payment required to hold a place.
PKR 15,000